In Person Ticket Sales: A Musical Inconvenience?
NIN will be embarking on a North American tour this fall, kicking off in Phoenix, AZ in September. However, ticket sales will be a little different this time around. Instead of purchasing from the comfort of your own home, you'll need to venture out and buy them in person at the venue, circa 1995. (Though I do recall some concerts you still had to buy tickets in person for in the early 2000's).
Reznor explains his reason for the decision stating, "The promise of a world made better by computers and online connectivity has failed us in many, many ways, particularly when it comes to ticketing. Everything about the process sucks and everyone loses except the reseller. We've decided to try something different that will also likely suck, but in a different way. We're hoping many of you will be happy with the results, while some may do what they always do and bitch about it."
While ticket bots are a constant issue for concert-goers, it's unknown whether this will actually work to thwart scalpers. There will be some tickets sold online, however, most will be in person only, which could effect people who don't live close to the venues where the shows are being held.
Time will tell if this strategy works to beat the bots, or if it will just succeed in pissing off and alienating fans. Personally, I'll go stand in line, maybe talk to a few fellow fans, and purchase my tickets.